The Deck partnered with Singapore Polytechnic this week to produce three days of live coverage from the main stage at Music Matters Live, part of the All That Matters Music and Digital conference in Singapore.
The initiative was a two-way partnership to help promote undiscovered international music artists, while giving local students the opportunity to gain experience of live production.
The live HD YouTube webcast was the first of its kind in Singapore. More than forty international bands performed for a total of eighteen hours as The Deck took twenty-five students from keen and green to slick and professional, all with a budget of $0.
Visiting VIPs from Discovery Channel, MTV, CNN, SXSW, YouTube, Google, GraceNote, Singapore Tourism Board and many more poured on praise as they watched the young crew drive the five-camera setup under the guidance of Producer Jon Moore of The Deck, Nicholas Chu of Singapore Polytechnic, Streaming Director John Wigglesworth and Senior Cameraman Chris Dickinson.
The bands performing live included Gary Nock (UK), Kate Miller-Heidke (Australia), Early Rise (Israel), Midnight Youth (New Zealand), Dustin MacGahee (USA) and Manafest (Canada) together with a strong lineup of regional artists from Singapore, Malaysia, Korea and China.
YouTube registered tens of thousands of hits and the Music Matters Live Facebook page Likes soared to more than 55,000 as the weekend got underway. Some of the footage will be used in a one-hour feature to be broadcast on MTV this month.
For some of the best live music coverage you're likely to see on a shoestring, check out Day 3 of Youtube.com/musicmatterstome, Directed and Vision-Mixed by 19-year-old Shawn Ang, who had never cut live music or keyed a super before the morning of the event.
Phew!
MUSIC MATTERS LIVE is owned and operated by Branded Ltd.
www.allthatmatters.asia
The initiative was a two-way partnership to help promote undiscovered international music artists, while giving local students the opportunity to gain experience of live production.
The live HD YouTube webcast was the first of its kind in Singapore. More than forty international bands performed for a total of eighteen hours as The Deck took twenty-five students from keen and green to slick and professional, all with a budget of $0.
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| Jon Moore looks on as Shawn Ang directs his five cameras and Shandis Wong edits feature packages |
A key part of the production setup included a split-track audio recording and dedicated broadcast mix of the performances, handled by the polytechnic's music and audio recording students and supervised by Geoffrey Low.
YouTube registered tens of thousands of hits and the Music Matters Live Facebook page Likes soared to more than 55,000 as the weekend got underway. Some of the footage will be used in a one-hour feature to be broadcast on MTV this month.
For some of the best live music coverage you're likely to see on a shoestring, check out Day 3 of Youtube.com/musicmatterstome, Directed and Vision-Mixed by 19-year-old Shawn Ang, who had never cut live music or keyed a super before the morning of the event.
Phew!
Special thanks to Sony and Panasonic for providing some of the key equipment.
www.allthatmatters.asia